‘Bol’ is another gripping story authored by Shoaib Mansoor after "Kuda Kay Liye"‘. This movie is second dramatic breakthrough of revealing life with its complexities. "Bol" is a story that shows barely make ends meet. On top of the poverty the father subscribes to a set of values that embody contradictions, values that have not been questioned.

‘Bol’ is a roller coaster of emotions.  Based in the heart of Lahore, the story takes place in a house full of daughters, with vibrancy of life, yet restrictions on blooming. It questions the worth of a human being, may it be a woman or a person born with a birth defect. It questions the authority of reproducing human beings into this world without taking responsibility of acknowledging their worth.

‘Bol’ takes you through a journey into the life of this family experiencing their troubles, sufferings, resolves and high points. As family members take decision to solve their problems they step into deeper troubles. The complexity of their circumstances becomes a struggle of life and death. In the recent years, after getting popularity on the small, Humaima Malick has been picked for the big screen for the first time. She plays a daughter who gets affected the most by the family tensions. She respects the norms she has been given by her parents yet is compelled by her intuitive logic and sense of justice to rebel.

Atif Aslam said that "I have been getting a lot of films’ offers, but I wasn;t interested in chocolate-boy roles. ‘Bol’ allowed me to be a part of something substantial. I had my special moments while shooting the film, such as the excited reaction of the children in interior Lahore and the fact that I was performing with a bunch of seasoned actors.”